We are Castars Group. Our group members are coming from Poly U Speed SPD4290. This blog shares our perspective on different environmental protections being shared through social media. Enjoy your stay here, and feel free to leave us any messages!
Hey guys,
do you know how much carbon dioxide you're producing every year?
It is 6.7 tones!!!!
Do you know Carbon dioxide is the major gas that cause global warming??
If we want to save our earth, we need to start our low carbon life.
Town Gas has launched an activities "Town Gas Low Carbon Action"
It held different kinds of activities to encourage us to live a low carbon life.
For example, it had some activities to promote low carbon cooking.
Also, it had some recipe for us to learn how to cook in a low carbon way.
Why don't you just have a look on this page and see how much you can do to help protecting our earth?
If we can decrease the concentration of the carbon dioxide in the atmosphere,
global warming can be solved.
Every little step of ours, can help the earth survive!!
Please see the link below~ http://www.facebook.com/lowcarbonaction
During APPLE Steve Job is launching his new Operation System X Lion, the biggest competitor Mircosoft Bill Gates is seeking to change the lives of over 2.6 billion people in Africa, this time with a toilet concept – “Toilet 2.0.”
You know, UNICEF estimates that 1.1 billion people worldwide don't have access to any kind of toilet or ways of eliminating waste. That, in turn, fouls drinking wate and can cause diarrhea, which spreads quickly. Unfortunately, there are around 1.5 millions childrens die with there infections each year.
“‘Toilet 2.0’ – that’s right, innovations in sanitation have a big, positive impact for billions without access,” Gates said
The Bill & Melinda Gates Foundation, which works to help people lead healthy, productive lives, announced on Tuesday their initiative to help bring safe, clean sanitation services to millions of people in the developing world who don’t have access to safe, reliable toilets.
“No innovation in the past 200 years has done more to save lives and improve health than the sanitation revolution triggered by invention of the toilet,” Sylvia Matthews Burwell, president of the foundation’s Global Development Program, stated at a sanitation and hygiene conference in Africa.
Brave New Toilet?
Unfortunately, the tried-and-true water closet of developed countries like Africa is too wasteful for poorer regions with limited sources of water. The Gates Foundation's Water, Sanitation & Hygiene department is working on two alternatives.
One low-tech solution supports the building of pit latrines in toilet-free areas. A second project gives grants to scientists who come with creative ways to dispose of wastes.
Some clever ideas for the "ultimate toilet" include:
Create dry toilets that don't use water to flush, and which separate Number #2 from Number #1 to dry the solids
Using bacteria to turn waste into compost
Build toilets that turn urine into drinking water
Use human urine to make nitrogenous fertilizer in powder form
Let's see how The Bill & Melinda Gates Foundation use the different social media to deliver this productive concept and lead a effective fund-rising campaign.
Bill Gates has turned his attention to a very unglamorous and taboo, but critical aspect of human life- the toilet and is looking to give it a much-needed technological uplift. Why not? When everything around us is becoming smarter and multi-functional, why not the toilet?
Have you ever imagined that you can make use of the waste to produce something?
The video demonstrated how five million units of electronic waste being disposed of annually is simultaneously giving away HK$600 million worth of precious metals if it was all recycled in a sustainable manner. The Environment Bureau should be blamed for losing hold of the responsibility of appropriate e-waste treatment, letting exporters do the dirty job, as well as the loss of huge potential business opportunities arising from extracting precious metals such as gold, silver, copper, all going down the drain for years!
Why not making use of the waste, and turn them to gold!
The leading recycler, Multiresource Technology Inc introduced their best practice of recycling electronic waste and the “turn waste to gold” facilities and processing lines. It was revealed that recycling 20,000 computer units can produce 1kg of gold, 1.5 kgs of pure silver and 3,500 kgs of copper. One kilogram of gold is worth HK$0.28 million at current market rates, and the value of gold alone that the company gained through recycling amounted to over HK$100 million a year, showing the value in electronic waste.
This maybe be time intensive, it is not an easy task to convince people to recycle their waste, especially computers. Computers are quite heavy and is difficult for people to carry their own computers to the recycle station for recycle. The benefits of social media may not work out when people do not have any interest in the product or service. In this case, it is not successful as most of the people tend not to care much about the waste, where will they go after throwing them away, or what will they be after the recycling process.
Nike, Adidas and Li Ning have a joint promotion advertisement? It's true! It's what I saw on Youtube. But, They are always as a competitor! How come they have a joint promotion ad? Why??Why?? Why??
Let's see the video below to find the answer!
Oh~The ad from Green Peace!
In Hong Kong, I think everyone buy at least one stuff from Nike or Adidas, but who ever care how the product produce? To let more people know the effect of environment, Green Peace hold the road show on Causeway Bay. Three missions have been set for the event. First, collect citizen wish for a no pollution environment. Second, to send a message about the affect of water pollution to the citizen. Last but not lease, to force the industry leaders - Nike, Adidas and Li Ning making the commitment of reducing water pollution.
Make your wish to your favourite brand to force them be a responsible enterprise!Impossible is nothing!! Just to it!!
Click here to show your wish and share with your friends NOW!
A filming competition was held by Fuji Xerox in early 2011.
The theme of the competition is to about environmental protection.
The target of the competition is teenagers, it wants to show how teenagers look about environmental protection.
Fuji Xerox has made a fan page on Facebook to attract people to join the competition.
In this fan page, it provides the competition details.
Also, it provided some software to let you download for movie editing.
Although the competition is finished,
you can still go to their official website the see the winning video.
The video below is the winning video
If you really interested in it, you can go to their website to have a look!
This video shared by my friend today, I was shocked and found it interesting. Let’s have a look on this video.
Ken was interviewed by Greenpeace and learned that Barbie's scandalous deforestation habit. He cannot accept it and broke up with her. Ken also staged a protest at Mattel headquarters in USA to announce to public that they were over.
This video was created by Greenpeace. It is interesting, isn’t it? But it is not all about fun, but also deforestation. Greenpeace wants to tell Mattel, the manufacturer of Barbie, stop using paper packaging for wraping Barbie from Indonesia’s most notorious rainforest destroyer Asia Pulp and Paper (APP).
The rainforests in Indonesia are home to some of the last tiger, orabg-utans and elephants. APP destroyed the critical wildlife habitat and carbon-rich rainforests to make the throw away toy packaging. We do not have rights to destroy the rainforests because of the nice packaging.
I hope Mattel stops using APP. Otherwise Ken won’t forgive Barbie, as same as the customers and me!!!!
How many of you have seen this creative advertisment on TV??? If not, I strongly recommend you to spend few mintues to watch it, which is a creative and full of Hong Kong culture video. "Make the world, make a GREEN world".
You're not expected this advertisment is come from Environment Bureau!
Because of the video, it attracted me to visit their website: Green_HK
Then I found more and more materials and information of the environment protection from Government. They have carried out a lot of internet advertising campaign. To reach out to a wider community, the TV announcements, radio announcements, ringtone and video have been added into their website for review, also an on-line computer game has been developed to encourage the public to think and act green in their daily lives. Click to the game page.
Improving our environment is not a job just for either the Government or green groups. It is a business for each and everyone of us. Action makes a difference. We all should take part to help make a change. A better environment can be more attainable if it becomes a way of life. We must start forming new habits. A simple act in our daily living can help conserve energy and reduce waste production or generation.
Hey, I would like to share a blog with you. The blogger share her daily life which all related to the environment issue. She shares her farming life, studies of aroma therapy,ideas of environmental protection and her handmade DIY natural products.
I was surprised that she turn her interest into a real business! She sells her harvests, DIY aroma skincare and natural food products in the blog. The blogger linked up with the blog of her shop (Jovial DIY) with her personal blog. 假日農夫
The blogger make use of most of the social media channels to promote her business, for example blog, forum, flickr, YouTube, facebook, etc. Customer can discuss with the shop owner and other customers in those channels for product information and ideas about GREEN, the shop want to build up relationship with their customer and spreading the ecofriendly message in these ways.
Jovial DIY encourage their customer to return or reuse the product container when they do repeat purchase. Customer will be refunded for the empty bottles or discount offered on the product when they bring their own container for shopping.
Posted customer's comment in flickr
Products catalogue in Facebook of Jovial DIY
However, there are some cons for the shop using the social media to market their product. Although the cost of advertising is low, for the small scale business like Jovial DIY is difficult to arouse awareness of the audience in certain level. As not all people are interested in the green topic when they browse the social media channels, they wont particularly to search related topics in there, so they may not discover the shop and related information about the shop. Consumer confidence is another problem for the shop, as this is a online shop, customer cannot touch the product, they may have query on the product quality, while other customers may left their negative comment in the social media channels, this will affect the customer attitude, belief and decision.
Handmade aroma soap, handmade jam, bread and cookies, food and skincare product.
Have you ever heart about Earth Hour? It's really a meaningful event hold by WWF which I join Earth Hour in every year . Each year, WWF will pick one day to encourage people turn off the lights for one hour at 8:30pm. This year, there are 120 cities supporting the event for saving energy.
Facebook is a really powerful platform for company or organization for promotion. World wild, there are over 1,000,000 join the Earth Hour fans page. Also, WWF created different Earth Hour page for citizen supporting their city.
I think most of us have already watched the official promotional video in Hong Kong version. Let's watch the other version which really funny!
Without light for an hour at 8:30pm, what will you do? Still having dinner? Watching TV? Playing Facebook? or.............
In fact, we can do many things without light. Let's saving energy and protect the environment in your daily life. If the earth hour event hold at everyday, the affect of light pollution can be reduce significantly in Hong Kong. Watch the video from youtube and pay attention on the sky.
Today when I go to the youtube site, the No. 1 most top view video is a Hong Kong teenager Mr. Ming free talk show. The video title is directly say " Why people think it is so tough to be GREEN?"
Firstly I just think it is only a teenager upload his talk show to show off his talent. His puffy behaviour make a lots of people comments on that and draw the attention successfully.
53, 923 people LIKE the post from Youtube!! More than 300 comments about the video~
At the end, I found that...... he is promoting the competition hold by SONY computer entertainment HK Ltd. I'm sure this video is more aggressive and popular than only show a poster on facebook.
Compare with two online marketing methods, both are using the internet platform to promote the same event, but youtube video is more easy to express their objective to their target audience.
If anyone are interested of this competition, please visit their website and join it, maybe you are the winner to win the PlayStation®3 console!!!!!
Have you tried recycled clothes before? Recycled clothes are not second hand clothes, but clothes that are made of natural resources. I have found a quite interesting post from the Yahoo Blog, it is about using natural resources to produce clothes. Please take a look! The clothes are
nice, really suitable to wear during this hot summer! ^ ^
Being a more sustainable fashion company, H&M contributes a lot on providing fashion for conscious customers. One example of how they are doing this is by using natural resources in their collections. How about recycled materials? H & M introduced the H & M CONSCIOUS that are made from post-consumer or pre-consumer waste and help reduce water, energy and chemical usage.
The new message encourages customers to be more socially and environmentally conscious about their consumption choices and remain fashionable while doing so.
Using social media can arouse consumers interest and awareness, but since consumers cannot feel and touch the texture of the clothes, they may not make their decision to buy the products easily. Thus, for what the company can do is to convince the consumers, to attract them to come to the stores and have a look first. They need a lot of efforts to persuade the consumers.
Hey guys! When we talk about environmental friendly, we must think about some official organization like Green Peace, Environmental Protection Department. But if you want to talk with someone about your views, who can you find??
Nowadays, we got a lot of forums for us to chat with people through the Internet. Now, I would like to introduce one to you.
Hong Kong Discuss
This is a forum which has been started since 2003. And you can chat with a lot of people who have the same interest with you. There are more than 2000000 members in this forum.
So let’s talk about what we can share in this forum.
In Hong Kong Discuss, we have a page especially for people for cares about the environment.
In this page, you can share articles, you can ask questions, you can discuss some environmental news with your friends on Internet, and you can also share your own experience.
It’s an interactive platform for you and the others you may not know to share your same interest through the Internet.
Protecting our earth is the responsibility for all human. Please come and share your views and let us be the model of the rest of the world. If you do interest on it, please feel free to go the forum through the link below.
By sharing the commitment to the environment, M•A•C accepts returns of its primary packaging through the Back to M•A•C Program. All you have to do is to save your empty containers from their primary packaging products. Once you have collected six, take them to a M•A•C makeup counter or fill in the form online and you can choose a new M•A•C Lipstick to add to your collection for FREE. We just love rewards for recycling.
The program is very successful as many fans post onto youtube to explain to other customers how easy it is to get the Lipstick for FREE from M•A•C and the procedures required for the Back to M•A•C Program. There are more than 30,000 views!! Great!
Moreover, doing it online can save time! Save time for queuing at the counters! So, why not to do it online? Using this method can encourage a large number of word-of-mouth from customers, for those who are satisfied will recommend to their friends, relatives or colleagues. This meaningful news will be spread to more and more customers.
I have collected 4 empty containers already and looking forward to choose a Lipstick for FREE! How about you?
Nowadays, China is become stronger and stronger. She is rapidly developing in the industry and commence. However, the environmental development seemed to be left behind. The people in China may not have the awareness to protect the environment, they even destroy it. For example, illegal disposal of industrial waste. I think the reason behind is lack of civic education in environmental protection.
Therefore, some of the organizations started to arrange activities in order to encourage people to protect the environment and deliver message to the public. Let’s see the below video.
後舍男生最新視頻: 環保九宮格
後舍男生最新視頻: 大家一齊來環保
These two videos were uploaded to Tudou.com, the biggest video-sharing platform in China. Although most of the comments of the videos were not related to the environmental protection, it seemed have got some attention from the public because they have been viewed 59,000!
Actually, these two videos are advertising the competition, called “Heart Head Hand (青國青城)”. The competition was organized by different environmental groups which allowed people to share their activities of how to protect the environment in daily life. The organizations have chosen the best activities as a winner. Here is their website: Heart Head Hand (青國青城)
I think the environment groups in China should hold more similar competitions and functions to encourage people to deliver the message to public and provide more civic education to the people.
One of the social media platforms is Weibo but it does not have much visits due to the infrequent update. It could be more effective if more platforms were included in the spread of information.
Skin and planet, do you know what is the relationship of them?
One of the biggest US skincare brand - Origins, their mission is providing the healthy and natural skincare products to help customer to sustain and improve their skin problem. At the same time, they are expressing their attitude and actions on protecting the earth and its resources. As they believe the well-being of our planet is vital to the well-being of the people who populate it, they think people should respect the planet and therefore take up the social responsibility to have a long-term commitment on protecting the planet and its resources.
Their strategies on promoting their products and green views are mainly through using the company web page, facebook, twitter and also set up their video broadcasting channel in YouTube.
Company web page mentioned that they are the leader in the cosmetic industry who encourage customer to return the empty skincare and cosmetic tubes, bottles and jars,etc. Except this, others environmental protection policies of their company are mentioned as well.
Origins set up facebook and twitter fan page to build up the relationship with their customer. Customer can give comment in there and ask for new product information. Origins staff will reply their enquiry and remind the customer their new product launch or special event details.
Origins channel has been set up in YouTube which can let customer know their latest activity and customer can realize what the company are exactly doing on the product and the green side. Origins YouTube
Origins through using the above tactics to build up the relationship with their customer and this also helping to spread their company commitment on planet protection. Green become their company color and customer easy to think of them when seeing this colour, and also think of their effort on environmental protection, in which this may enhance the confidence of the customer for using their product.
