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We are Castars Group. Our group members are coming from Poly U Speed SPD4290. This blog shares our perspective on different environmental protections being shared through social media. Enjoy your stay here, and feel free to leave us any messages!

Tuesday, July 26, 2011

Turning Waste into GOLD!!!!!!

Have you ever imagined that you can make use of the waste to produce something? 




The video demonstrated how five million units of electronic waste being disposed of annually is simultaneously giving away HK$600 million worth of precious metals if it was all recycled in a sustainable manner. The Environment Bureau should be blamed for losing hold of the responsibility of appropriate e-waste treatment, letting exporters do the dirty job, as well as the loss of huge potential business opportunities arising from extracting precious metals such as gold, silver, copper, all going down the drain for years! 



Why not making use of the waste, and turn them to gold!


The leading recycler, Multiresource Technology Inc introduced their best practice of recycling electronic waste and the “turn waste to gold” facilities and processing lines. It was revealed that recycling 20,000 computer units can produce 1kg of gold, 1.5 kgs of pure silver and 3,500 kgs of copper. One kilogram of gold is worth HK$0.28 million at current market rates, and the value of gold alone that the company gained through recycling amounted to over HK$100 million a year, showing the value in electronic waste. 




 



This maybe be time intensive, it is not an easy task to convince people to recycle their waste, especially computers. Computers are quite heavy and is difficult for people to carry their own computers to the recycle station for recycle. The benefits of social media may not work out when people do not have any interest in the product or service. In this case, it is not successful as most of the people tend not to care much about the waste, where will they go after throwing them away, or what will they be after the recycling process. 

Sally Wong ^ ^ 

Monday, July 25, 2011

Amazing!!!!Joint Promotion ad for Nike, Adidas and Li Ning?

Nike, Adidas and Li Ning have a joint promotion advertisement? It's true! It's what I saw on Youtube. But, They are always as a competitor! How come they have a joint promotion ad? Why??Why?? Why??
Let's see the video  below to find the answer!
Oh~The ad from Green Peace!
In Hong Kong, I think everyone buy at least one stuff from Nike or Adidas, but who ever care how the product produce? To let more people know the effect of environment, Green Peace hold the road show on Causeway Bay. Three missions have been set for the event. First, collect citizen wish for a no pollution environment. Second, to send a message about the affect of water pollution to the citizen. Last but not lease, to force the industry leaders - Nike, Adidas and Li Ning making the commitment of reducing water pollution.


Make your wish to your favourite brand to force them be a responsible enterprise!Impossible is nothing!! Just to it!!

Click here to show your wish and share with your friends NOW!

Suki Wong

Sunday, July 24, 2011

Be a "Green Rangers"

A filming competition was held by Fuji Xerox in early 2011.
The theme of the competition is to about environmental protection.
The target of the competition is teenagers, it wants to show how teenagers look about environmental protection.
Fuji Xerox has made a fan page on Facebook to attract people to join the competition.














In this fan page, it provides the competition details.
Also, it provided some software to let you download for movie editing.
Although the competition is finished,
you can still go to their official website the see the winning video.

















The video below is the winning video


If you really interested in it, you can go to their website to have a look!

Anson Wong~~

Wednesday, July 20, 2011

Have you heard Ken and Barbie was broken up?

This video shared by my friend today, I was shocked and found it interesting. Let’s have a look on this video.



Ken was interviewed by Greenpeace and learned that Barbie's scandalous deforestation habit. He cannot accept it and broke up with her. Ken also staged a protest at Mattel headquarters in USA to announce to public that they were over.  


This video was created by Greenpeace. It is interesting, isn’t it? But it is not all about fun, but also deforestation. Greenpeace wants to tell Mattel, the manufacturer of Barbie, stop using paper packaging for wraping Barbie from Indonesia’s most notorious rainforest destroyer Asia Pulp and Paper (APP).


The rainforests in Indonesia are home to some of the last tiger, orabg-utans and elephants. APP destroyed the critical wildlife habitat and carbon-rich rainforests to make the throw away toy packaging. We do not have rights to destroy the rainforests because of the nice packaging. 

I hope Mattel stops using APP. Otherwise Ken won’t forgive Barbie, as same as the customers and me!!!!

Cynthia Cheung

What's a creative ads come from our HK Government!

How many of you have seen this creative advertisment on TV??? If not, I strongly recommend you to spend few mintues to watch it, which is a creative and full of Hong Kong culture video. "Make the world, make a GREEN world".




You're not expected this advertisment is come from Environment Bureau!

Because of the video, it attracted me to visit their website:
Green_HK

Then I found more and more materials and information of the environment protection from Government. They have carried out a lot of internet advertising campaign. To reach out to a wider community, the TV announcements, radio announcements, ringtone and video have been added into their website for review, also an on-line computer game has been developed to encourage the public to think and act green in their daily lives. Click to the game page.


Improving our environment is not a job just for either the Government or green groups. It is a business for each and everyone of us. Action makes a difference. We all should take part to help make a change.  A better environment can be more attainable if it becomes a way of life.  We must start forming new habits.  A simple act in our daily living can help conserve energy and reduce waste production or generation.


Tracy chan.