We are Castars Group. Our group members are coming from Poly U Speed SPD4290. This blog shares our perspective on different environmental protections being shared through social media. Enjoy your stay here, and feel free to leave us any messages!
Hey guys, I would like to share an interesting advertisment to you in here. This is the story about the Coca-cola bottle. Please spend TWO minutes to see that video. It's very success that more than 70 thousand viewers to catch it on You-tube. Their messages not only promote the brand Coca-cola, they also express the other message on environment protection.
At the final 30 seconds, they show out some data about the recycle bottle which can be convert into different kinds of product after re-make, maybe you and me are unexpected!!!
Discarding plastic bottles problem is become serious in our world. Many brands and environmental protection organization have take a responsibility to propagate and educate people to "KEEP IT GOING. RECYCLE!"
Nowadays, brand building become more important for company, especially for the company with bigger scale. Social responsibility is one of the useful method usually used by marketer. As eco-environment being a trend in Hong Kong, HSBC also hold a campaign「綠色e一步」to encourage customers reducing the use of paper.
How the campaign run via the social media? Let's see!
Particpant should create a video around 1 mins in order to promote some methods for reducing the use of paper in the daily life or the affect of wasting paper and upload it to Youtube. As the prize is very attractive, many people join the campaign and some of the videos are really creative. Let's see the winner's video
The ranking mechanismmake thecampaign being successful, because 40% of the ranking from online vote. Particpant try their best to promote the video on different social media, such as forum and blog. That why we can see the video in difference forum and some participant's blog.
Sunchips, the one of Frito-Lay’s chips, have launched their first compostable packaging bag on April 2010. However, the bag was too noisy. They received a lot of complaints from the customers via official website and Facebook. Some of the customers have made the videos and uploaded it to Youtube to share how noisy it was. They even created a Facebook page called “Sorry, but I can’t hear you over the sunchips bag!” which have 910 members. What a disaster it is!
Fortunately, Sunchips accepted the customer complaints. They recalled the product first and used the old packaging. After 6 months, they improved the packaging and here is.
They uploaded this link to Youtube and share it on Facebook. It really got the customers attention and they tried it again!
Although some people said it look too long to be composted completely, and though Sunchips was cheating them as they clamed that their bag can be composted within 14 weeks. I think it is a big step for the environment protection and they did a good work.
Social media marketing is the process of promoting one's company brand, service or product and building your reputation through social media channels, such as weblogs and social networks.
More specifically, social media marketing uses pull techniques, through which the customer is pulled in by good content. Accordingly, good content offered via social media will not only pull people in, but also allow them to engage, for example by writing a comment. But offering to share a blog’s content using other social media channels, such as Facebook or Digg, is just a first step on the continuum to better engagement with clients through to social media marketing.
While most companies and organizations have their own websites, it can be difficult to reach users who do not already know about the organization. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.Therefore, many organizations have found it useful to also develop a presence on "Web 2.0" websites, such as Facebook, LinkedIn, and Twitter as well.
Social media marketing provides a low cost way for businesses to reach large numbers of users and gain brand recognition. Since social networking websites already have large established online communities, businesses and organizations can gain exposure by simply joining these websites. Organizations can create custom social media profiles, then build their own communities within these sites by adding users as friends or followers. Many companies attract users by posting frequent updates and providing special offers through their social media profile pages.
