More specifically, social media marketing uses pull techniques, through which the customer is pulled in by good content. Accordingly, good content offered via social media will not only pull people in, but also allow them to engage, for example by writing a comment. But offering to share a blog’s content using other social media channels, such as Facebook or Digg, is just a first step on the continuum to better engagement with clients through to social media marketing.
While most companies and organizations have their own websites, it can be difficult to reach users who do not already know about the organization. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.Therefore, many organizations have found it useful to also develop a presence on "Web 2.0" websites, such as Facebook, LinkedIn, and Twitter as well.
Social media marketing provides a low cost way for businesses to reach large numbers of users and gain brand recognition. Since social networking websites already have large established online communities, businesses and organizations can gain exposure by simply joining these websites. Organizations can create custom social media profiles, then build their own communities within these sites by adding users as friends or followers. Many companies attract users by posting frequent updates and providing special offers through their social media profile pages.
Ryan Leung
