6 Empty Containers = 1 FREE Lipstick!!!

Back to M·A·C

By sharing the commitment to the environment, M•A•C  accepts returns of its primary packaging through the Back to M•A•C  Program. All you have to do is to save your empty containers from their primary packaging products. Once you have collected six, take them to a M•A•C makeup counter or fill in the form online and you can choose a new M•A•C  Lipstick to add to your collection for FREE. We just love rewards for recycling.

The program is very successful as many fans post onto youtube to explain to other customers how easy it is to get the Lipstick for FREE from M•A•C and the procedures required for the Back to M•A•C  Program. There are more than 30,000 views!! Great! 

http://www.youtube.com/results?search_query=Back+to+MAC+program&aq=f

Moreover, doing it online can save time! Save time for queuing at the counters! So, why not to do it online? Using this method can encourage a large number of word-of-mouth from customers, for those who are satisfied will recommend to their friends, relatives or colleagues. This meaningful news will be spread to more and more customers. 


I have collected 4 empty containers already and looking forward to choose a Lipstick for FREE! How about you?  


Sally Wong ^ ^

China, please flight for the environment!

Nowadays, China is become stronger and stronger. She is rapidly developing in the industry and commence. However, the environmental development seemed to be left behind. The people in China may not have the awareness to protect the environment, they even destroy it. For example, illegal disposal of industrial waste. I think the reason behind is lack of civic education in environmental protection.

Therefore, some of the organizations started to arrange activities in order to encourage people to protect the environment and deliver message to the public. Let’s see the below video.

後舍男生最新視頻: 環保九宮格

後舍男生最新視頻: 大家一齊來環保

These two videos were uploaded to Tudou.com, the biggest video-sharing platform in China. Although most of the comments of the videos were not related to the environmental protection, it seemed have got some attention from the public because they have been viewed 59,000!

Actually, these two videos are advertising the competition, called “Heart Head Hand (青國青城)”. The competition was organized by different environmental groups which allowed people to share their activities of how to protect the environment in daily life. The organizations have chosen the best activities as a winner. Here is their website: Heart Head Hand (青國青城)

I think the environment groups in China should hold more similar competitions and functions to encourage people to deliver the message to public and provide more civic education to the people.

One of the social media platforms is Weibo but it does not have much visits due to the infrequent update. It could be more effective if more platforms were included in the spread of information.   

Cynthia Cheung

Sustain your skin, sustain the planet!

Skin and planet, do you know what is the relationship of them?

One of the biggest US skincare brand - Origins, their mission is providing the healthy and natural skincare products to help customer to sustain and improve their skin problem. At the same time, they are expressing their attitude and actions on protecting the earth and its resources. As they believe the well-being of our planet is vital to the well-being of the people who populate it, they think people should respect the planet and therefore take up the social responsibility to have a long-term commitment on protecting the planet and its resources.

Their strategies on promoting their products and green views are mainly through using the company web page, facebook, twitter and also set up their video broadcasting channel in YouTube.

 

Company web page mentioned that they are the leader in the cosmetic industry who encourage customer to return the empty skincare and cosmetic tubes, bottles and jars,etc. Except this, others environmental protection policies of their company are mentioned as well.

Origins set up facebook and twitter fan page to build up the relationship with their customer. Customer can give comment in there and ask for new product information. Origins staff will reply their enquiry and remind the customer their new product launch or special event details.

Origins channel has been set up in YouTube which can let customer know their latest activity and customer can realize what the company are exactly doing on the product and the green side. Origins YouTube

Origins through using the above tactics to build up the relationship with their customer and this also helping to spread their company commitment on planet protection. Green become their company color and customer easy to think of them when seeing this colour, and also think of their effort on environmental protection, in which this may enhance the confidence of the customer for using their product.

To be honest, I am one of their big fans!

****Amanda Lam ^^