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We are Castars Group. Our group members are coming from Poly U Speed SPD4290. This blog shares our perspective on different environmental protections being shared through social media. Enjoy your stay here, and feel free to leave us any messages!

Sunday, July 10, 2011

Do you remember this? I want to eat shark fin soup!!!

The use of the social media marketing is really popular nowadays, many topics are related to environmental protection.  I remember there was a very funny and impressive video in YouTube which related to protect the ecosystem.  Maybe you have watched before, the lady in the video was very angry as she can't eat shark fin soup as no more shark in the world.  Let's recall it first:




This video was ranked in top 9 of the most popular video in 2009 of Hong Kong YouTube.  It was filmed by the environmental protection group to promote the "Year of The Shark 2009" to deliver their message "Save Sharks from Extinction. 

According to some research data, about 80% to 90% sharks were extinct.  Therefore many environmental protection groups suggest no more shark fin soup in the banquet.  The message this video tell us is many sharks dead already and we cannot find any shark in the world, to remind us, human should stop the selfish behavior now.

After the video launched, many people discussed this in forums.  People got impressive memory and they spread the video in their social network, also they discussed what is the purpose and the core message of the video.  It aroused the awareness of the people and some people were reflect in their real action without shark fin soup in their banquet.



I think this is really meaningful and success which people took real action after they watched this video.

Hey, enjoy the video and think seriously today!


*~Amanda Lam~*