Hey, I would like to share a blog with you. The blogger share her daily life which all related to the environment issue. She shares her farming life, studies of aroma therapy,ideas of environmental protection and her handmade DIY natural products.
I was surprised that she turn her interest into a real business! She sells her harvests, DIY aroma skincare and natural food products in the blog. The blogger linked up with the blog of her shop (Jovial DIY) with her personal blog. 假日農夫
The blogger make use of most of the social media channels to promote her business, for example blog, forum, flickr, YouTube, facebook, etc. Customer can discuss with the shop owner and other customers in those channels for product information and ideas about GREEN, the shop want to build up relationship with their customer and spreading the ecofriendly message in these ways.
The blogger make use of most of the social media channels to promote her business, for example blog, forum, flickr, YouTube, facebook, etc. Customer can discuss with the shop owner and other customers in those channels for product information and ideas about GREEN, the shop want to build up relationship with their customer and spreading the ecofriendly message in these ways.
Jovial DIY encourage their customer to return or reuse the product container when they do repeat purchase. Customer will be refunded for the empty bottles or discount offered on the product when they bring their own container for shopping.
However, there are some cons for the shop using the social media to market their product. Although the cost of advertising is low, for the small scale business like Jovial DIY is difficult to arouse awareness of the audience in certain level. As not all people are interested in the green topic when they browse the social media channels, they wont particularly to search related topics in there, so they may not discover the shop and related information about the shop. Consumer confidence is another problem for the shop, as this is a online shop, customer cannot touch the product, they may have query on the product quality, while other customers may left their negative comment in the social media channels, this will affect the customer attitude, belief and decision.
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| Posted customer's comment in flickr |
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| Products catalogue in Facebook of Jovial DIY |
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| Handmade aroma soap, handmade jam, bread and cookies, food and skincare product. |
*****Amanda Lam ^^
