The advantage of using social media to promote a campaign

Nowadays, brand building become more important for company, especially for the company with bigger scale.  Social responsibility is one of the useful method usually used by marketer.  As eco-environment being a trend in Hong Kong, HSBC also hold a campaign 「綠色 e 一步」to encourage customers reducing the use of paper.


How the campaign run via the social media? Let's see!


Particpant should create a video around 1 mins in order to promote some methods for reducing the use of paper in the daily life or the affect of wasting paper and upload it to Youtube. As the prize is very attractive, many people join the campaign and some of the videos are really creative. Let's see the winner's video

The ranking mechanism make the campaign being successful, because 40% of the ranking from online vote. Particpant try their best to promote the video on different social media, such as forum and blog. That why we can see the video in difference forum and some participant's blog.

Suki Wong

Sunchips noise compostable bag have gone!

Sunchips, the one of Frito-Lay’s chips, have launched their first compostable packaging bag on April 2010. However, the bag was too noisy. They received a lot of complaints from the customers via official website and Facebook. Some of the customers have made the videos and uploaded it to Youtube to share how noisy it was. They even created a Facebook page called “Sorry, but I can’t hear you over the sunchips bag!” which have 910 members. What a disaster it is!

Fortunately, Sunchips accepted the customer complaints. They recalled the product first and used the old packaging. After 6 months, they improved the packaging and here is.

They uploaded this link to Youtube and share it on Facebook. It really got the customers attention and they tried it again!

Some of the blogger have started to do the composting test of the bag. Here is the link of the test - SunChips Compost Experiment: Month 1 

Although some people said it look too long to be composted completely, and though Sunchips was cheating them as they clamed that their bag can be composted within 14 weeks. I think it is a big step for the environment protection and they did a good work.

Cynthia Cheung