The advantage of using social media to promote a campaign

Nowadays, brand building become more important for company, especially for the company with bigger scale.  Social responsibility is one of the useful method usually used by marketer.  As eco-environment being a trend in Hong Kong, HSBC also hold a campaign 「綠色 e 一步」to encourage customers reducing the use of paper.


How the campaign run via the social media? Let's see!


Particpant should create a video around 1 mins in order to promote some methods for reducing the use of paper in the daily life or the affect of wasting paper and upload it to Youtube. As the prize is very attractive, many people join the campaign and some of the videos are really creative. Let's see the winner's video

The ranking mechanism make the campaign being successful, because 40% of the ranking from online vote. Particpant try their best to promote the video on different social media, such as forum and blog. That why we can see the video in difference forum and some participant's blog.

Suki Wong