Let take a look of several strategies of Starbucks arcoss the interenet:
1) Starbucks on twitter - Starbucks has over 1,547,385 followers on twitter. They engage with customers on twitter, answering questions, retweets, what people are saying about the brand and creates an open communication channel to speak with the public.
2) Starbucks on Facebook - Starbucks uploads content to their Facebook page such as: Videos, blog posts, photos. They have over 23,685,000 fans on facebook. The company also invites people to events. Fans have a place to open discussions and comment as many of them do.
3) Starbucks on YouTube - Over 10,626 people subscribe to Starbucks YouTube Channel. They upload videos of commercials as well as informational videos explaning the origins of the different coffee blends and some of their charity work videos. They also upload videos showing their history thus enabling people to relate more to the brand. This video showing the beginnings of Starbucks received over 569,120 views.
4) My Starbucks Idea - Starbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results. This site is a brilliant and important aspect of Starbucks social media strategy. Users who are part of this network feel that they have some role in the decision making process of the company and it makes them feel a part of it.
Ryan Leung
