RECYCLED CLOTHES
3R - REDUCE, REUSE & RECYCLE!!
Have you tried recycled clothes before? Recycled clothes are not second hand clothes, but clothes that are made of natural resources. I have found a quite interesting post from the Yahoo Blog, it is about using natural resources to produce clothes. Please take a look! The clothes are
nice, really suitable to wear during this hot summer! ^ ^
http://hk.myblog.yahoo.com/jw!Nf3L7cmLHx99XT9IrG0od_tOodE-/article?mid=3729
Being a more sustainable fashion company, H&M contributes a lot on providing fashion for conscious customers. One example of how they are doing this is by using natural resources in their collections. How about recycled materials? H & M introduced the H & M CONSCIOUS that are made from post-consumer or pre-consumer waste and help reduce water, energy and chemical usage.
The new message encourages customers to be more socially and environmentally conscious about their consumption choices and remain fashionable while doing so.
Using social media can arouse consumers interest and awareness, but since consumers cannot feel and touch the texture of the clothes, they may not make their decision to buy the products easily. Thus, for what the company can do is to convince the consumers, to attract them to come to the stores and have a look first. They need a lot of efforts to persuade the consumers.
Sally Wong ^^
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