Skin and planet, do you know what is the relationship of them?
One of the biggest US skincare brand - Origins, their mission is providing the healthy and natural skincare products to help customer to sustain and improve their skin problem. At the same time, they are expressing their attitude and actions on protecting the earth and its resources. As they believe the well-being of our planet is vital to the well-being of the people who populate it, they think people should respect the planet and therefore take up the social responsibility to have a long-term commitment on protecting the planet and its resources.
Their strategies on promoting their products and green views are mainly through using the company web page, facebook, twitter and also set up their video broadcasting channel in YouTube.
Company web page mentioned that they are the leader in the cosmetic industry who encourage customer to return the empty skincare and cosmetic tubes, bottles and jars,etc. Except this, others environmental protection policies of their company are mentioned as well.
Origins set up facebook and twitter fan page to build up the relationship with their customer. Customer can give comment in there and ask for new product information. Origins staff will reply their enquiry and remind the customer their new product launch or special event details.
Origins channel has been set up in YouTube which can let customer know their latest activity and customer can realize what the company are exactly doing on the product and the green side. Origins YouTube
Origins through using the above tactics to build up the relationship with their customer and this also helping to spread their company commitment on planet protection. Green become their company color and customer easy to think of them when seeing this colour, and also think of their effort on environmental protection, in which this may enhance the confidence of the customer for using their product.
To be honest, I am one of their big fans!
****Amanda Lam ^^
Do they provide any discount or gift when the customer returned the empty bottles?
ReplyDeleteThe staff will reward some product samples to the customer when they return the empty bottles in the shop.
ReplyDeleteVery attractive! I will keep the bottles from now on, I am their big fans but did not hear this^^. Thanks for your information!
ReplyDeleteThank you to get sharing this information. But it will be truly great to get some more details!
ReplyDeleteAll Size of Cosmetic Tubes